EATON, leader mondial de la gestion de l’énergie et des Systèmes de Sécurité Incendie (SSI), renouvelle sa confiance à CVS Marketing à l’occasion du lancement sur le marché français de son nouveau Tableau Répétiteur d’Exploitation, le TRE Replica Touch. L’opportunité de révéler au travers d’une vidéo de lancement de produit tout l’esthétisme, la simplicité d’utilisation et la convivialité du système.
For the launch of its TRE Replica Touch, EATON was ready with a serious, proven and efficient process: technical data sheet, sales pitch, product web pages, distributor training, demo cases etc. Yes, but…
At EATON, we are aware that purchasing behaviors are changing and that offering excellent products remains a necessity. But communicating well has become a source of differentiation with the rise of social networks like LinkedIN.
The challenge is to create a technological breakthrough with the TRE Replica Touch by positioning it as a major innovation in the field of Fire Safety Systems. Beyond words, EATON wishes to demonstrate the capabilities of the product through an explanatory video… and create a Buzz !
The Client’s request is both :
CVS Marketing managed the project from start to finish on time and to the EATON Group charter.
