coaching marketing programme

Sales and marketing training

Develop your brand image and sales in the digital era. Differentiate, innovate, create value with Blue Ocean.

Develop and align your teams around common objectives.

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The basics of LinkedIN

  • Optimize your professional profile
  • Develop your professional network
  • Communicate on LinkedIN in B2B

Duration : 3h30

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LinkedIN Social Selling

  • Targeting and prospecting with LinkedIN Sales Navigator
  • Organize and structure the monitoring
  • Automate prospecting

Duration : 3h30

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LinkedIN Ads

  • Choose, target and set up a campaign
  • Calculate the impact and ROI
  • Integrate into a global marketing approach

Duration : 3h30

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Prepare your prospecting – Basics

  • Good research practices and key tools
  • Prepare your telephone prospecting
  • Prepare your other prospecting methods

Duration : 3h30

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Qualifying a prospect – Basics

  • Responses to telephone objections
  • Criteria, business alignment, CRM activity
  • Filmed exercise – Debriefing

Duration : 3h30

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Qualifying a prospect – 360°.

  • Inbound marketing in prospecting
  • Lead nurturing and 360° CRM management
  • Exercise in writing a prospecting plan

Duration : 3h30

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The client discovery interview

  • Effective business methods
  • Good practices and mistakes to avoid
  • Filmed exercise – Debriefing

Duration : 3h30

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Convincing your Client

  • Sales posture and questioning practices
  • Key tools to access power
  • Filmed exercise – Debriefing

Duration : 3h30

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Client, and after ?

  • Gratitude, transparency and customer ethics
  • Maintaining the relationship : channels, best practices
  • Writing a Customer Relationship Management plan

Duration : 1 day

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NPS and Customer Satisfaction

  • NPS definition and impact of a high NPS
  • Designing a customer satisfaction program
  • Exercise – Writing a project presentation

Duration : 1 day

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Selling better

  • Business indicators, how to interpret them
  • Best practices : profitable business, up/cross-sell
  • Designing a sales roadmap

Duration : 1 day

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Customized training

The next one may be yours. Looking to create a sustainable growth pattern for your company ? Take action by starting with customized training. Get in touch with us !

Prepare for your next sales and marketing course

What is the purpose of a sales and marketing course ?

  • Improve the visibility of the Company
  • Generate qualified leads for sales teams
  • Better coordinate and engage sales and marketing teams with diverse profiles
  • Better engage and keep professional buyers in the digital age.

What can you expect from CVS Marketing training ?

Practical and proven with many participants, our training courses motivate your experts and improve their commercial efficiency, among others in the pre-sales phase (prospecting). Customized, our trainings will be adapted to the situation and expectations of your company, and to the profiles of your teams.

For whom ?

Sales and marketing teams and company managers. And also : Business creators and liberal professions.

Who designs them ? Who provides them ?

Your CVS marketing consultant provides the design, the implementation and the follow-up of its own marketing and sales training for your teams.

How to finance your training ? How to proceed ?

You wish to constitute a file for the financing by your OPCO or others of your next CVS Marketing training ?

Notre partenaire organisme de formation certifié Qualiopi vous conseille sur le choix du dispositif pouvant être activé et sur les conditions à respecter. Il assure la gestion administrative de votre dossier et il garantit la conformité des formations dispensées par CVS Marketing dans les normes de qualité Qualiopi.

It’s time to take action!

Take advantage of the changing behaviors of your B2B Buyers and the evolving market conditions by entrusting us with your team training projects. Throughout your professional career, we help you develop your potential and your sales and marketing practices.

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